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Flat front with belt loops and side zip closure with inner button and metal slide

Blended with tobaccos from multiple regions, this cigar offers a medium-strength profile marked by earthy tones, creaminess, coffee notes, and a distinctive salted caramel finish

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These factors collectively contribute to the upward trajectory of IQOS in terms of brand value since its initial tracking in 2020. There is, however, still a substantial gap in terms of brand value between IQOS and Marlboro, which is valued at $32.5 billion in this years ranking