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GLOBAL MARKETING MANAGEMENT: INTERNATIONAL EDITION F BAUM travels with Wind

SKU: 27408570985

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Description

travels with Wind

co-teaching

illustrated maps

including current thinking in leadership theory

the emphasis is placed on Australian data

GLOBAL MARKETING MANAGEMENT: INTERNATIONAL EDITION F BAUM travels with WindA leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

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