Alter Ego Italy TF Superlighteners (Choose Your Color) joico and minerals that protect hair

and minerals that protect hair from environmental stressors

Transforms hair and restores volume

you can pair it with IGK's Blonde Pop Purple Toning Conditioner

Provides frizz reduction

this product ensures that your hair stays healthy during styling

Alter Ego Italy TF Superlighteners (Choose Your Color) joico and minerals that protect hairAlter Ego Italy Technofruit Color is a permanent ammonia cream color with 122 intermixable shades across 24 color families. Covers up to 100% gray hair, lightens up to 5 levels, and nourishes with a Keratin Delivery System featuring Mangosteen, Coconut Oil, Cotton Oil, and Honey for vibrant, brilliant color and total coverage. PPD free formula. Easy to mix and apply with a creamy, conditioning texture.