And that was 1958
Through a series of gag-filled commercials in which smokers of the new brand suffered mishaps because of the unusual length of the cigarettegetting the cigarette caught in a closing elevator door or burning a hole in the smokers newspaperthe Wells, Rich, Greene Campaign made an instant impression on the cigarette market
JIG-O has received honoraria for lecturing, scientific advice, participation in clinical studies or writing for publications for the following (alphabetical order): Aflofarm, AstraZeneca, Boehringer, Chiesi, Esteve, Faes, Gebro, Menarini, and Pfizer
"Slim and Stylish: How Tobacco Companies Hooked Women by 'Feminizing' Cigarettes", 4th April 2017, Truth Initiative, accessed via: Tinkler, 251
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