Brand Licensing For Dummies XMAS NR Wall Street Journal A New

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Brand Licensing For Dummies XMAS NR Wall Street Journal A NewYour guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how