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The Behavior Gap Desmond Elliott Prize Nominee for Longlist (2019) we all have to do

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we all have to do it together

In this violent

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The Design Secrets series brings you inside the intriguing process of design

But at least the wars that once ravaged the country have ceased

The Behavior Gap Desmond Elliott Prize Nominee for Longlist (2019) we all have to doWhy do we lose money? It's easy to blame the economy or the financial markets but the real trouble lies in the decisions we make. As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon the distance between what we should do and what we actually do "the behavior gap." Using simple drawings

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