Insert your preferred cigarette tube on the nozzle
The complaint seeks damages on behalf of Sproule and others who smoke American Spirits because they have been deceived by claims, labels and advertising into regarding them as safer than other cigarettes. Descriptions such as additive-free, natural and organic, the lawsuit says, are patently deceptive, especially in todays market, where these terms have a potent meaning for the health-and-environmentally-conscious consumer. The company also exploits its marketing message in other ways, the complaint says, by selling its cigarettes in health food stores
Smokeless tobacco increases the risk of oral and pancreatic cancers, and is strongly associated with leukoplakia, a precancerous lesion of the soft tissue of the mouth
It is common for cigarette brands to use stereotypical Native American images and motifs for branding and advertising, sometimes as a ploy to convince smokers that these cigarettes are more natural or health conscious
Packaged efficiently and tastefully
