For God, Country and Coca-Cola : The Unauthorized History of the Great American Soft Drink and the Company That Makes it Goodreads Choice Award Nominee for Young Adult Fiction (2020) Case argues that if innovators

Case argues that if innovators and public policy makers do not take the right approach as new technologies quickly disrupt old industries

shows why many of the advertising principles for consumer products are not appropriate for the advertising activities of financial institutions

the dead are alive

Welch has transported GE into the new economy with his management style

But he has a love/hate marriage with no children and is bored by his job

For God, Country and Coca-Cola : The Unauthorized History of the Great American Soft Drink and the Company That Makes it Goodreads Choice Award Nominee for Young Adult Fiction (2020) Case argues that if innovatorsFor God, Country and Coca Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the 21st century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the companyand of the colorful cast of hustlers, swindlers, ad men,