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Do you start on a binge bender of chain-smoking and candy indulgence just to get packaging to scan, recreating the saddest modern take on Charlie and the Chocolate Factory since the original
Philip Morriss stance in 1964 was: We dont accept the idea that there are harmful agents in tobacco. To try to dissuade people from cutting back or quitting, the industry turned to a tactic it had used in the past and still uses today: creating doubt and confusion around public health research
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The packaging for these products resembled that of popular menthol brands and used familiar descriptors like cool and fresh. Sven-Eric Jordt, a biochemist at the Duke School of Medicine, believed that he knew how the tobacco companies modified their products to evade the new laws, and a chemical analysis proved him right