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Chris Hawkey, a gastroenterologist, writes in The Guardian that research predicts alcohol will be responsible for the deaths of over 90,000 people by 2019, meaning the bigger danger is in the bottle, not the cigarette pack

A separate study similarly found that a tobacco-free nicotine claim included in an e-cigarette ad increased intentions to use and willingness to pay, versus an ad without the claim

Also, nicotine may be more risky for young people than for adults

Identifying support, such as in-person quit programs, telephone quit lines, in-person support group meetings, books, apps, and counseling sessions

1995, 76 (Pt 2): 231-247