"The products cited in the warning letters are advertised as having a variety of designs and functions that may appeal to youth, such as the ability to play games, connect to a smartphone, receive text or call notifications, play music, or personalize products with custom wallpaper," officials said in a release
S2CID 201119084 via Europe PMC
They buy their licenses
An estimated 605,000 adults burn their way through 2 billion cigarettes a year in New Zealand, where Philip Morris says the tobacco industry is mature, highly regulated and heavily taxed. BATs brands include Rothmans, Dunhill, Benson & Hedges, Winfield, Holiday, Pall Mall, Freedom and Club along with roll-your-own brands such as Park Drive
The practice is widely perceived and marketed as a safer alternative to traditional cigarettes