Free samples were accompanied by literature from Americas leading natural foods teacher extolling the medicinal virtues of chemical-free tobaccos, which, the teacher suggested, had allowed Native Americans to smoke for centuries without developing cancer In order to market natural cigarettes, tobacco companies needed the ingredients in regular cigarettes to become controversial in order to then advertise the attractiveness of Natural cigarettes
It was made popular through a famous personality, Edward Murrow, a news broadcaster who was a heavy smoker that smoking a no-filter Camel became his trademark
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However, not every smoker prioritizes cultural symbolism
