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"The tobacco industry realized that half of its potential customers were not even considering using cigarettes," Robert Jackler, a tobacco advertising researcher at Stanford University, told Business Insider

Menthol does not necessarily make cigarettes stronger in nicotine content

When it comes to rolling, it is easy for the gut or excess flower to fall out

The updated locking mechanism ensures consistent results every time, and its compatible with filters, crutches, and even flared glass tip filters thanks to a built-in groove under the right side of the rolling cloth

Moreover, the product as test marketed did not have good taste and was consequently abandoned (9)