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Humberto Choi, a pulmonologist who leads the smoking cessation program at Cleveland Clinic, echoes these thoughts, stressing that the way IQOS is being marketed sounds like a similar strategy used by companies that previously pitched cigarettes and e-cigarettes to the public
But, "that doesn't mean they're going to win." Kaelan Hollon, a spokeswoman for Reynolds American, the tobacco company that led the 2011 suit, says they are "carefully reviewing the FDA's latest proposal for graphic warnings." "We firmly support public awareness of the harms of smoking cigarettes," she says, "but the manner in which those messages are delivered to the public cannot run afoul of the First Amendment protections that apply to all speakers, including cigarette manufacturers." More on this story Published24 November 2014 Published5 February 2019 Published24 July 2019
it only creates another problem
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