It is a ritual: picking up a stick and putting it to your lips, drawing resistance, the fixed session length , and putting it down when it is done
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doi:10.1136/tobaccocontrol-2016-053174 59HarrellMB, LoukasA, JacksonCD, MartiCN, PerryCL
Simplechoice, cost (sometimes), and curiosity
Every ad is roughly the same