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At least if they want to stay in business

The new Quit4Life (Q4L) handbook can help you to quit smoking for life

ICE agent is commonly used by English-language speakers and media to refer to ERO officers

Context: An Australian study that reviewed 1,265 package retrievals between June 2012 and July 2013 (before and after the arrival of plain and standardized packs on the market) "found only a small, temporary increase in cigarette pack retrieval times immediately following plain packaging implementation", after which retrieval time returned to and remained at baseline levels

The key difference lies in meaning rather than flavor