Its not magic
Looking at PMs recent outperformance, analysts remain moderately optimistic about its prospects
Strategic Price Management: Incisive price segmentation strategies can help retain budget-sensitive consumers and mitigate the impact of excise tax increases on legal market participation
2018 Nov 9;67[44]:1225-32.
Heat-not-burn Tobacco Product Market Next Big Thing | Vapor Tobacco, Philip Morris, Imperial Brands, Altria Major players profiled in the study are: Philip Morris International (United States), British American Tobacco (United Kingdom), PAX Labs (United States), Vapor Tobacco Manufacturing LLC (Finland), Japan Tobacco (Japan), Sampoerna (Indonesia), Imperial Brands (United States), Altria (United States), China tobacco (China), Pro Link Japan Co., Ltd