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A big part of how you see the dress has to do with a process called colour constancy Before any studies had been published, psychologists and vision experts were quick to explain that the #thedress illusion is related to a process called "colour constancy" whereby your brain takes environmental lighting effects (which are ambiguous in #thedress photo), and your own past experiences, into account when interpreting the precise wavelengths it believes are being reflected off a surface

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