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read by Bill Nighy
When architects talk about ‘Excellence’
Kavi's people were once warriors who acted as the vanguard to an imperial invasion
the midwife paused
I loved this book' LOUISE KENNEDY'This book touched my soul' KATRIONA O'SULLIVAN'I believe this is the best book of the year' Oliver Callan
The Growth Dilemma OG25 read by Bill NighyPorsches for soccer moms? Patagonia vests for finance bros? Crocs for trendsetters? Weight Watchers for wellness? What happens when growing your brand requires serving new customers with different wants and needs than your current customers? You always want to grow your brand, but there's a dilemma: The more customer segments you target and serve, the harder it becomes to manage their diverse preferences and behaviors. Sometimes, you do such a good
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