australia tobacco packaging The WTO's Decision on Australia's Plain Measures Explained Plain packaging of tobacco products:

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and that the complainants failed to demonstrate that proposed alternative measures would be less-trade-restrictive or would make an equivalent contribution to Australias legitimate public health objectives.[3] The Plain Packaging Measures, established in Australia in 2011,[4] directed that brand images, display logos, and promotional text be removed from cigarette packagesdoing away with the use of attractive colors, eye-catching designs, and engaging characters on tobacco packages that public health experts argued made smoking more appealing, and attracted new customers, especially teens

Still, New Zealand inspired other nations, including the U.K