Throughout the years, marketing and advertising claims by the defendants regarding its product have included natural, additive free, 100% additive free, organic, unadulterated tobacco product, certified organic tobacco, and 100% natural. While the companies would never acknowledge why they use these terms and make these claims in advertising, the intention is obvious: to give consumers the impression that Natural American Spirit cigarettes pose fewer health risks than the regular cigarette
We have everything a smoker needs
For example, the MSCI World Tobacco Index has beaten the MSCI World Index by approximately 3X
Even people who are light smokers or only smoke occasionally damage their heart and blood vessels
This "pick up, put down" convenience is a big draw for people who want more control over their nicotine intake throughout the day, rather than being locked into a full session