They're still hooked
The majority of revenues come from distilled spirits and beer
To date, FDA has issued over 680 warning letters to firms for manufacturing, selling, and/or distributing unauthorized new tobacco products, issued more than 690 warning letters to retailers for the sale of unauthorized tobacco products, and filed civil money penalty complaints against more than 70 manufacturers and 160 retailers for continued distribution and/or sale of unauthorized tobacco products
On August 8, 2016, that federal authority was extended beyond traditional cigarettes, cigarette tobacco, smokeless tobacco, and roll-your-own tobacco, to include electronic nicotine delivery systems (ENDS) such as e-vapor and e-liquid products, and other products that contain tobacco-derived materials (e.g., cigars, pipe tobacco, hookah/shisha, dissolvable tobacco, and heat-not-burn products)
doi:10.3390/ijerph17228299