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Menthol in cigarettes helps masks the harshness of smoking, makes smoking more pleasurable, and therefore makes it easier to inhale cigarette smoke more deeply

And by 2014, the rate had fallen to just 14 percent, a whopping 35 percent reduction

The result can be seen in a recent increase in the number of teens and young adults who have taken up vaping. One study noted that 46 percent of children with ADHD were daily smokers by the age of 17, compared to 24 percent of their peers without ADHD

For budget-conscious switchers who smoke around 10 cigarettes a day, C.R.E.A.M Strong is an excellent entry point

Cigarette butts top the list of most littered items in the world, clocking in at 6.5 trillion discarded each year