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David Waterfield President and CEO (Reynolds American Inc.) Cigarette value share change Revenue growth in New Categories ENA Regional revenue Combustibles New Categories Traditional Oral Other Across AME, we are demonstrating how a truly multi-category portfolio can deliver exceptional results - with revenue growth in all categories

Historical data and popularity: Four Square one of the oldest and most well-known Indian tobacco brands, owned by Godfrey Phillips India, which collaborated with Philip Morris International

Menthol Cigarettes: The menthol segment is witnessing substantial growth driven by flavor preference among younger adult smokers

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Embossed logos, gold foiling, hand-painted designs, and unique cases make the cigarettes feel like a collectible item