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But the British and American cigarette-marketing experiences are not readily comparable, and television advertising and promotion never did play as big a role in Britain as it has played here

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adult smokers showed that viewing a pictorial cigarette warning led to higher reported reading or looking closely at the warning, label memory and recall, and perceived label credibility compared to text-only cigarette warnings (Ref

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As the menthol ban's proponents see it, even the choice to start smoking is not really a choice, because consumersin this case, black consumers in particularare no match for Big Tobacco's persuasive wiles