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In November, more than 2,000 people gathered in Washington Square Park in New York City after a man known online as the cigarette maestro handed out flyers inviting strangers to join him for a five-minute group smoke that was both a communal performance and a real-world mirror of the esthetic revival playing out online
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"New York has created a cigarette-smuggling empire, and the worst is yet to come," Todd Nesbit, an economics professor at Ball State University, and Michael LaFaive, of the Mackinac Center for Public Policy, warned even before the 2023 tax increase
The advertising slogan read: Reach for a Lucky instead of a sweet, meaning that cigarettes were offered as an alternative to carbohydrates and were supposed to be a panacea for weight gain