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Surprising new research led by Roswell Park Comprehensive Cancer Center has found that adult smokers with no plans to quit are more likely to quit smoking traditional combustible cigarettes if they switch to daily vaping

The addictive nature of nicotine makes it incredibly difficult for smokers to quit

Less power means less heat and a gentler vapour

I was the first real insider they had at their disposal. Goerlitz eventually became disillusioned with the anti-smoking movement, which he called The Antis, claiming that he had been brainwashed by them

Lucky Strike were the first: the 20,679 physicians say Luckies are less irritating claim was based on how doctors answered an arbitrary survey question (the number varied between campaigns)