tobacco industry documentary Addiction Incorporated (2011) Big Food Using the Tobacco

Researchers used e-cigarettes with no nicotine and no added flavoring

( As described in section II.J.1.a

The Nicotine Lie : For decades, industry leaders testified before Congress that nicotine was not addictive, despite internal research proving they spiked cigarettes with ammonia to increase the nicotine kick. Marketing to the Vulnerable : Through light and low tar branding, companies suggested their products were safer alternatives, leading many smokers to delay quitting until permanent lung damage specifically COPD had occurred

Janson C, Chinn S, Jarvis D, Zock JP, Torn K, et al

When the craving itself is lessened, breaking the cycle becomes infinitely easier