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During a CSP webinar sponsored by Swedish Match, Nik Modi, tobacco analyst for RBC Capital Markets, New York, said pricing continues to play a role with todays cigarette shopper in terms of overall demand and what brands people choose

As smokers, we often think of cigarettes as treats or rewards we forget that we dont choose to smoke them as a reward we have no choice over whether we smoke them or not were obliged to

We regret any confusion that my have resulted.

These technicalities matter

What you may not know is that Ive covered the e-cigarette industry as a journalist for almost as the industry has existed