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This earthy, grounding, and uplifting scent is a best-seller for a reason

About Marlboro Marlboro was launched in 1924 by Philip Morris International and was originally positioned as a niche filtered cigarette, primarily targeted at women under the Tagline "Mild As May." The brand's most significant turning point came in the 1950s when a rising wave of health concerns about smoking pushed Philip Morris to take a bold creative risk

(September 2019)

In her research, McClure has explored the benefits of being mindful and accepting of unwanted thoughts and behaviors when quitting smoking

The cigarette company also initiated a sexually inferred ad campaign, which included the tagline So Round, So Firm, So Fully Packed. The slogan was meant to insinuate that if the soldier was not able to find a women to lay with, he would be able to substitute her with a cigarette